/about
who.is?
Building digital products has been my main interest for the past 10 years — initially to solve my own problems, then for clients and employers. Where I add the most value is combining commercial instincts with technical know-how, usually in martech. And what I genuinely enjoy is being part of the full process: getting to the bottom of the problem, deciding the approach, and shipping the solution myself.
I'm based in Gothenburg, and most weekends you'll find me either on the golf course or by my laptop, building something I probably don't need.
